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Address - There are two types of
addresses in common use within the Internet. They are e-mail and IP or Internet
addresses.
Agent - A software program (or command)
that performs preprogrammed functions such as keyword searches, monitoring
incoming data, etc.
Alias - An e-mail address that is
forwarded to another address, or a group of addresses stored under one name,
e.g. all_staff@your-biz.com A name, usually short
and easy to remember, that is translated into another name, usually long and
difficult to remember. Commonly used in the Unix realm to “abbreviate” verbose
commands.
Aliasing - The jagged and
stair-stepped appearance of curved and diagonal lines of a graphic image.
ALT tags - text descriptions of a
photo or graphic image on a web page. A photo of a 2005 Dodge truck should
have an 'Alt Tag' specifying '2005 Dodge pick-up truck'. This way, smart
phones or browsers not displaying pictures will still SEE what the image is.
Anchor text - The text used when
linking to another page or website. "Click here"
is a poor use of anchor text... "learn
more about log homes" is an example of well-crafted anchor text linking.
Autoresponder - An automatic
response to an e-mail inquiry generated by the mail server that is programmed to
acknowledge receipt of an e-mail request. This can be used to send additional
information about a specific product or service. i.e. For current pricing, send
e-mail to
prices@your-domain.com.
See complete explanation of an
autoresponder
system here.
Authority Status - credibility in the eyes of Google. A subjective opinion resulting from many
factors such as the age of the domain, links pointing to the domain, page and
theme content, traffic, timely updates, the size of the domain, etc. As the name
implies, an authority site rises above other sites in that niche.
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Backlinks - Links from 3rd. party
sites that point back to your website. In the SEO world, one-way backlinks
are the ultimate prize as they carry no reciprocal linking. Google places
higher value on one-way links than link swaps.
Bandwidth - Technically, it is the
capacity of an electronic line, such as a communications network or computer
channel. Used conversationally, bandwidth refers to high-speed or high capacity
Internet access.
Bounce - The return of a piece of mail because of
an error in the delivery process. Mail can be bounced for various reasons.
“Bounce” can also refer to the message indicating the error (informal usage).
Bounce Rate - A term for visitors that click an ad link, visit the site
and immediately leave. In
PPC terms, this bounce means
that the content on the page was not what the person was looking to find.
Bounce rates can affect the price you will pay for PPC advertising.
Brochureware - A slang term for Web sites
where companies have done little more than scan their companies brochures and
mounted them on their Web pages. This is the first step many businesses take
while learning to market on the Internet.
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CGI-BIN - (bin - short for binary) The name of a
directory on a Web server in which CGI programs are usually stored.
CSS - Cascading Style Sheets are external files (i.e.
yourstyle.css) that control the look and feel of a website. As an
example, if a website utilizes CSS you can change the size, color, font and
other options by modifying one file. A website with 10,000+ pages would
then have every page reflect the change to the style sheet.
Ctrl C - (Control C) The keyboard command to copy
text or graphics selected (highlighted) by the cursor to the computers temporary
RAM memory.
Ctrl V- (Control V) The keyboard command to paste
an object stored in RAM memory into an open application such as a paint program
or word processor.
Cookie - A handle or transaction identifier, or
other token of agreement between cooperating programs. Cookies were introduced
to preserve state information on the browser. This permits a site to recognize
you on subsequent visits. Shopping cart programs can record each item you have
collect as you navigate through a site. When done shopping, the Web page can use
all of your accumulated cookies to calculate the charge. Some people believe
that any site you connect to can read all the cookies on your disk. However,
only the site that issued the cookie can read it.
CPM - Advertising term meaning cost per one thousand
sightings or impressions.
CSS - (Cascading Style Sheets) a World Wide Web
Consortium specification for designing layout and style elements of a Web page.
It permits you to control the appearance of fonts, colors, sizes, etc.
throughout the entire site by referencing one master page.
CTR - (Click Through Rate) Advertising term
indicating the percentage of viewers who click on a banner advertisement and
follow the link.
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Database - a structured collection of
records or data organized for a specific purpose that can be searched and
retrieved.
DHTML - a technique of creating web page
interaction and design elements by using a combination of the static markup
language like HTML, JavaScript, CSS. The drop-down menu on these pages is
a DHTML script using JavaScript and HTML.
Domain - The name associated with the numeric
Internet Protocol (IP) address of a site on the Internet. Most of the domains
that we will frequent are (dot) .com, .org, .edu and .gov
DNS - Domain Name Service is the process
through which an IP numerical address is converted to a text name.
DPI - Dots Per Inch is the standard method
of stating resolution for images, both for print applications or web.
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Extranet - A close relative of an Intranet with
the difference being that remote company offices not confined to the corporate
location can utilize the Intranet via the Internet.
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FAQ - An acronym for Frequently Asked Questions.
Flash - is a technology that allows
animations, interactive forms, games and other multimdia features to be embedded
in a web page. Flash is a multimedia platform created by Macromedia and
currently supported and distributed by Adobe
Systems.
Frames - An HTML programming option that permits
a Web page to be subdivided into smaller sections of varying size. The “windows”
can have no relevance to each other or, they can be hyper-linked to each other.
Freeware - Software that is free for anyone’s
use (public domain), but can be copyright protected and/or have restrictions
concerning duplication or resale
FTP - File Transfer Protocol, a method of
transferring files that permits a user to access a remote network on which he
has permission (user name and password) to upload and/or download files in
particular directories. FTP is one of oldest Internet conventions still being
used today.
Click here
to download the current version of
FileZilla.
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GIF - (Graphics Interchange Format developed by
CompuServe) A common graphics format for Web images. GIF and .JPG are the most
common Web graphics formats in use today. Animated GIFs are a group of images
stored in one GIF file with programmed delays and transitions that created the
illusion of animation.
Gigabyte- 1000 megabytes of data. See also
megabyte
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Hex Code - The binary code name for a color
used in HTML.
Host - A computer that allows users to communicate
with other host computers on a network. Individual users communicate by using
client programs, such as electronic mail and FTP. Every computer on the Internet
with its own IP address is designated as a host.
HTML - Hyper Text Markup Language is
basically text. It is the basis of most web pages. The 'markup'
involves hyper-linking to other pages or external websites. In its most
basic form, it resembles the early word processing codes of the early ‘80s.
HTTP - (Hyper Text Transfer Protocol) the language
convention of the Web, used to deliver HTML documents.
Hyperlink - A means of “jumping” from one
information site to another on the same or a different network server.
Hypertext - A link between one document and
other, related documents elsewhere in a collection. By clicking on a word or
phrase that has been highlighted on a computer screen, a user can skip directly
to files related to that subject.
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Image Map - A graphic image (picture, map,
etc.) in HTML that maps the pixels or an area of an image to a Web resource via
a hyperlink. Clicking on a section of the image is the same as selecting a
hyper-linked word or phrase.
Interlaced Graphics - GIF files that
are interlaced permit the graphic to load gradually in the browser window,
progressively increasing the clarity.
Internet Address - An IP address that
uniquely identifies a node on the Internet.
IP - is a unique number assigned to every
computer connected to the internet. The 32-bit address is the basic unit
of information assigned to all participants in a TCP/IP network. The four-part
number uniquely identifies a client, network or domain.
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Java - A new object-oriented programming language
for creating distributed executable applications. Hot Java is a browser capable
of carrying out applet commands written in the Java programming language.
Java Script - A non-compiled command
language used in HTML applications where the instructions are managed by the
browser.
JDK - (Java Development Kit) The development kit
from Sun Microsystems that provides the basic tools needed to write, test and
debug Java.
Joomla - an open source dynamic portal
engine and content management system.
JPEG - (Joint Photographic Expert Group) A graphic
compression and decompression standard.
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Kbps - (Kilobits per second - 1 kilobit = 1,000
bits) is a measurement of digital transmission speeds.
Keyword(s) - The descriptive text included in
HTML programming which is indexed by search engines. E.g. keywords such as
motor, engine, tires, etc. would be included in a site geared to automobiles.
KompoZer - a free HTML authoring
program.
Learn more about it here
and see how easy it is to use.
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LAN - Local Area Networks are a cabling system
(Ethernet, Token Ring or FDDI Leased lines, etc.) which connect users together
and permit file sharing and file transfer as in the case with email.
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MailServer - A software program that
distributes files or information in response to requests sent via e-mail.
Mailing list - An e-mail address which
expands to multiple e-mail addresses. Usually they are confined to specific
topics of information.
MAPI (Messaging Application Programming Interface)
Is Microsoft’s standard for the interface to e-mail.
Mbps - (Megabits per second - 1 megabit = 1,000
kilobits) is a measurement of digital transmission speeds.
Megabit - Approximately one million bits of
data.
Megabyte - Approximately one million bytes of
data
META tags - Commands in HTML that instruct the
browser or search engines to perform specific tasks, identify keywords, site
definitions, page authors, plug-in requirements, etc. that are invisible to the
user.
Mirror sites - A website that is
an exact copy of another website. This 'USED TO BE' a great way of fooling
the search engines to gain traffic and links. Today such practices can get
offenders dropped from the Google index.
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Netiquette - (“network etiquette”) The
conventions of politeness (Miss Manners etiquette of the Internet) recognized on
USENET, such as avoidance of cross-posting to inappropriate groups and
refraining from “commercial pluggery” outside the biz (business) newsgroups.
Node - A device on a network that requests or
provides services. A node is also used to describe a network workstation.
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Organic - Listings in search engines
that are natural vs. paid. Organic listings are a result of many factors
such as optimized pages, external linking, age of the site and other SEO
factors.
OCR - (Optical Character Recognition) Software that
converts scanned images of text documents into files, which can then be imported
into a word processor.
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Page Rank - Google's visual method
of 'ranking' websites with regard to how Google values the information presented
on the site. The higher he page rank, the more valuable the information
for a particular keyword phrase or theme.
Perl - (Practical Extraction and Reporting
Language) A scripting language used for text manipulation and popular for
writing gateway applications (CGI).
Pixel or px - A pixel is a unit of
measure - 100 pixels = 1 inch and represented as 100px. A 400 x 300px
photo would be a photo actually sized at 4" x 3".
PDA - (Personal Digital Assistant) Handheld
computing and communication devices.
PDF - A file format exclusive to the
Adobe Acrobat Reader that can be downloaded and
viewed off-line.
PPC - Pay Per Click advertising such as
Google's AdSense.
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Query - A search engine request for
information.
QuickTime - (QT) A format developed by
Apple Computer for working with data files,
such as sounds and video. A QuickTime file is indicated by a “.mov” (movie)
filename.
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Registrar - a company authorized to
accept and assign domain name registrations.
Robot - (“bots” and personal agents, ) A term for
software programs that automatically explore the Web for a variety of purposes;
robots that collect resources for later database queries by users are also
called spiders, worms and knowbots.
Visit the
The Web Robots Pages.
RTFM - An acronym for “Read The Freaking Manual”.
Advice given to Newbies who ask questions before looking for the answers in the
appropriate places.
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Screen Capture - A method of “capturing”
a snapshot of your computer screen. Pressing the “Print Scrn” key on your
keyboard will place an image of your computer screen in memory. Pasting (Ctrl V)
that image into any graphics program will permit you to crop and edit that
scene.
SEO - Search Engine Optimization is the
process of making a website more appealing to search engines. From minor
tweaks such as using H1 headline tags and
Alt Tags to
advanced copywriting and
CSS compliancy are part of the SEO
process.
SERPs
- Search Engine Results Pages, the results a SE
displays as a result of a search query. Optimizing a website so that it is
found on page 1 or 2 of the SERPs
is every webmaster's goal.
Shareware - Software that you are permitted to
evaluate for a specified period of time and then pay the author a fee if you
wish to continue using it.
SMO - Social Media Optimization creating
buzz about products, increasing traffic to your site, building trust, and
boosting sales by interaction with social networking sites.
SMTP - (Simple Mail Transfer Protocol) is the set
of rules that the Internet uses for exchanging e-mail messages. SMTP is a server
to server protocol, so other protocols are used to access the messages. See
also: Post Office Protocol.
Spider - A software program that traverses the
Web to collect information about resources for later queries by users seeking to
find resources; major species of active spiders include search engines such as
Lycos and WebCrawler.
SQL - (Structured Query Language) A standardized
query language used for querying databases in client/server applications.
Squatter - someone who registers domain names in hopes to
sell them to interested parties.
Streaming - The ability to feed data (music,
video, etc.) to a browser which permits real-time viewing/listening as the file
is "streamed" down the Internet connection. Before streaming technology
appeared, files needed to be downloaded and then viewed via a stand-alone player
of some type.
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T-1 - A data communication line capable of
transmitting at speeds of 1.54 Mbps. This is a US and Japanese standard for
high-speed data transmission.
T-3 - A US standard data communication line capable
of transmitting at speeds of 45 Mbps. Also referred to as a DS3, a T-3 provides
the equivalent bandwidth of 28 T-1 circuits.
Tag - The code used to make up part of an HTML
component, see META tag
Thumbnail - a smaller version of a larger
image. When many images are to be viewed, thumbnails permit the user to see many
images at once vs. waiting for huge downloads of large images.
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URL - Uniform Resource Locator or in other
words, the address of a link that appears in the address bar of the browser.
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Vaporware - Products, services and
“hype” promised far in advance of any realistic availability. E.g.: “Soon
you will be able to browse the Internet wirelessly at the speed of light.”
Virtual Server - A site
on the Internet that exists virtually with other domains on the same network
server that has its own IP address.
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W3C - (World Wide Web
Consortium) An international industry consortium committed to developing
public protocols for the World Wide Web. Currently, the W3C is contemplating
HTML 4.0 specs including XML, digital signatures and they are the developers of
the Joint Electronic Payment Initiative (JEPI)
Wav - Pronounced “wave”, an audio file used
extensively on the Internet and in computer software programs i.e.: filename.wav
Web 2.0 - does not refer to any one
technology. Rather, it is the name for an emerging set of Internet-based tools
and philosophy on how to use them. Web 2.0 include, but are by not limited
to, blogs, tags, RSS, social bookmarking, etc. The philosophy is
the idea that the people who consume media, access the Internet, and use the Web
should be active contributors.
WebBots - See
robot
Webserver - computers on the
internet that host websites, serving pages and/or applications to viewers upon
request.
Whois - An Internet program which allows users to
query a database of people and other Internet entities, such as domains,
networks and hosts.
WYSIWYG - An acronym for What You See is What
You Get. Pronounced “whizzy-wig”.
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XML - (eXtensible Markup Language) like HTML, is an
outgrowth of SGML that permits developers to control and display data in the
same way they control text and graphics today. XML is not a replacement for
HTML.
Zip - (zipped) A method of compressing files used
often on the Internet to speed downloading. A zipped file will have a name that
looks like “filename.zip”. The most popular Windows zip program is 7-Zip .
Click here to download the
latest version of
7-Zip.
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